Tsantes leaves Porter Novelli, starts agency

SAN JOSE, CA: Former president of Porter Novelli's advanced Technology division, John Tsantes, has formed Tsantes Consulting Group.

SAN JOSE, CA: Former president of Porter Novelli's advanced Technology division, John Tsantes, has formed Tsantes Consulting Group.

He leaves Porter Novelli after five years with the firm because of disagreements with management.

"My departure stems from cultural and professional differences in objectives between myself and the existing leadership at Porter Novelli," said Tsantes. Porter Novelli declined to comment.

TCG is looking to position itself as a technology firm specializing in semiconductor, process, silicon IP, and electronic design automation.
Due to restrictions imposed by Porter Novelli, Tsantes was not able to take any clients with him. He is starting from scratch and hoping to serve as a complement to other firms in the strategic consulting area, as opposed to a full-service agency.

Tsantes formerly ran Tsantes & Associates until it became the deep-tech PR practice at Porter Novelli in 2001.

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