I have to take issue with the advice given by Mike Paul of MGP & Associates PR in the April 24 story about the Duke University lacrosse team charges.
Mr. Paul suggests the university show sympathy for the victim. She is an alleged victim of an alleged crime. For the university to acknowledge in any way that a crime has been committed is to further prevent the two students charged with the alleged crime with getting a fair hearing.
Arizona State University
Know your Stuff
Contrary to Michael Olguin's quote in the April 24 issue of PRWeek ("Men's lifestyle still a vibrant category"), Stuff magazine's readers have a median age of 28.
Therefore, the magazine, unlike what Olguin stated, is an ideal place for alcohol brands to reach young male readers. Stuff's recent alcohol advertisers include Wild Turkey, Modelo, Jack Daniels, Southern Comfort, and Absolut. We expect continued success in this category, especially because our 5.5 million monthly readers have a median income of $61,843 (Source: 2005 Fall MRI).
We hope Mr. Olguin is more informed about our title the next time he chooses to pontificate.
Susan Magrino Agency
New York, NY
Stick to objectivity
Hamilton Nolan should stick to being an objective reporter because he's sure not very good as an opinionated columnist. His choice of topics and comment in the April 10 issue were ludicrous. I don't know if he's trying for humor or sarcasm, but if so, he's not making it either way. And if I were Anna Benton, I might be inclined to sue him (and you) for his "unreconstructed media whore" comment.
Come to think of it, the tone of Nolan's PR Play of the Week goes right with your new supermarket tabloid design. There must be lots of people in New York who love the new design because I haven't been able to find many on the other side of the Hudson River who do.
A.C. Croft & Associates
In the News Analysis in the April 20 issue, the name of General Motors' VP of North American sales, service, and marketing, Mark LaNeve, was misspelled.
An April 22 story on former GM communications executive Gary Grates joining Edelman as president and global managing director of Edelman Change misquoted him as saying that there is a lack of executive talent among Detroit-based automakers.
PRWeek regrets the errors.