NEW YORK: Edelman has appointed Howard Pulchin GM of its New York consumer marketing practice.
He was previously EVP and US director of consumer mindset and brand directions. Pulchin replaces Lisa Sepulveda, who left Edelman last month to be CEO of Euro RSCG Magnet.
"It was very logical," said Matt Harrington, president of Edelman's Eastern Region. "Howard has a very keen insight about how to use new media to reach targeted audiences."
At Edelman, Pulchin has lead consumer initiatives for some of the firm's largest consumer brand clients, including Xbox, Axe, Trojan, and Starbucks. He previously worked as director of communications for Guinness Bass Import Co.