What are some of the best ways to promote and inform recent graduates about jobs in the PR industry?

VP of talent, Constituency Management Group

VP of talent, Constituency Management Group

A: It's that time of year again. We're getting requests to speak at our alma maters, participate in job fairs, have informational meetings with soon-to-be graduates, and otherwise promote our industry and assist "the next generation" in joining our professional ranks.

Respect your commitment to such meetings. There are times we're overworked or pulled into a crisis, but an empty table at a job fair reflects poorly on the company and disappoints those who were scheduled for interviews.

Prepare for the meeting. If you'll be interviewing candidates, review the rŽsumŽs beforehand. Have a few questions ready to break the ice. Compliment the students on something noteworthy that you found in their rŽsumŽ, or find some common ground.

Also remember that the students are finishing their last semester of college, studying for finals, and struggling over life decisions. Be honest, but optimistic, with applicants. If you get too many requests for meetings, schedule a conference call to speak with those recommended to you, or reserve a room for a meet-and-greet with a group.

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