NEW YORK: Men's Health Network, Merck, and Schering-Plough Pharmaceuticals have teamed up to launch a campaign called Strike Out High Cholesterol: A Program to Lower LDL Levels. The campaign, assisted by Porter Novelli, is a national push to educate men about the two sources of bad cholesterol - food and family history.
“We have a common interest of helping men improve their health in general,” says Ashley Duque Kienzle, PR manager for Men’s Health Network, of the relationship with Merck and Schering-Plough.
Jim Palmer, former pitcher for the Baltimore Orioles and Major League Baseball Hall of Famer, will be traveling to 10 minor league games throughout the baseball season to promote awareness about the growing problem of high cholesterol. At each game Palmer will throw out the honorary first pitch. Information booths will be handing out facts about lowering your cholesterol, and fans will be invited to register to win a framed, signed jersey from the baseball icon.
“Jim Palmer was chosen because he is someone that is in great health, but still has high cholesterol due to the familial background,” says Duque Kienzle. “He’s a good example of how sometimes diet and exercise aren’t enough to combat high cholesterol and that working with your doctors is important.”
The campaign is geared toward men ages 34 and over, particularly Hispanic men. Tony Perez, Major League Baseball Hall of Famer, will serve as the Hispanic spokesperson for the campaign.
The campaign will be reaching out to the public at retail vendors near the stadiums to promote public awareness.