ALEXANDRIA, VA: In a quest to bolster its standing among Republicans and conservatives, the labor-backed group Wal-Mart Watch has been working for most of the year with Terry Holt, George W. Bush's national campaign spokesman in the 2004 elections.
Holt founded his own firm, Holt Strategies, early this year, and began advising WMW on its communication strategy towards Republican audiences shortly after. He is helping the group target the national media as well as national Republican leaders and public officials.
“Wal-Mart has lost touch with its small town roots, and is really redefining business practices in a way that isn’t good for our concept of free markets and capitalism,” Holt said. “Wal-Mart Watch has really tried to define the debate not in harsh partisan terms, but in common sense terms.”
The group also works with former John Kerry campaign manager Jim Jordan for Democratic communications.
Wal-Mart Watch spokesman Nu Wexler said Holt’s connections “strengthen our outreach to members of Congress, small business owners, manufacturers, and elected Republicans.”
Holt’s involvement in the movement highlights the efforts of anti-Wal-Mart groups to broaden their political appeal. Holt notes, however, that he remains a “fierce advocate for Republican causes.”