Make sure you do your homework on the industry and the company, right up to a few minutes before you walk in for the interview, in case something has changed that day. During the meeting, get to the point. Limit small talk and jump right into light conversation about the industry or the company.
Make sure to talk your key message points. Use the skills you've learned in media training sessions to deliver your own "key messages," instead of viewing the interview as a Q&A in which you answer only what you're asked.
Focus on your strengths, your successes, the challenges you enjoy - and why you are right for this position.
Pay attention to what the interviewer asks and the topics he or she covers. You may get clues as to what's really vital for this job - team approach, a new perspective, etc. Adapt these subtle clues into your end of the discussion.
End strong by standing and making direct eye contact, giving a solid handshake, and thanking your interviewer. Summarize briefly why you're interested in and right for the job. Close by saying you hope to speak again soon.
Maryanne Rainone is SVP and MD at Heyman Associates.
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