LOS ANGELES: Riester-Robb's (RR) LA office has retained its $5 million California Department of Conservation recycling account.
RFPs went out to more than 30 undisclosed firms. RR, which has had the account for five years, was awarded a one-year contract until June 2007 with two one-year options to extend.
President Tim Riester said when RR first took on the business in 2001, it was a $10 million effort because the state was in crisis, owing to bottled water's popularity.
The agency developed an "Away from home recycling" program and designed recycle bins to be placed in schools and workplaces.
"We [had] an idea that people care enough to recycle if they have the opportunity," Riester said.