NEW YORK: Financial Dynamics saw nearly a year of planning for MasterCard's IPO pay off on May 25 to the tune of $2.4 billion.
The IPO was the biggest in almost two years, but the company had to pull together a vast array of stakeholders.
“The company had a very good branding and communications strategy for 40 years. It wasn’t a start-up,” said Hollis Rafkin-Sax, FD’s US vice chairman. “That really helped tide them through what was really and excessively long quiet period. It was close to a year.”
She noted that because MasterCard is a membership organization, “it was a lengthy process that required a lot of consensus-building.”
The company declined to comment, citing quiet period restrictions.
MasterCard is likely to unveil a new communications program when it leaves the quiet period and assumes its role as a public company, which Rafkin-Sax estimate will happen within a month. She said she does not know whether FD will continue to work with the company once the IPO is wrapped up.