AUBURN HILLS, MI: Long time General Motors communications executive Jeff Kuhlman has jumped ship, joining Audi of America in the newly-created position of chief communications officer. He will report to EVP Johan de Nysschen.
Kuhlman, 43, is a 20-year veteran of the world’s largest automaker; most recently he served as communications staff director for GM North American vehicle sales, service and marketing, working closely with North American sales service and marketing chief Mark LaNeve.
Kuhlman had also worked under LaNeve when the latter was general manager of the Cadillac brand, and both were involved with the brand’s remarkable product and marketing turnaround from stodgy has-been brand to edgy “break through” premium marque for GM. Kuhlman started his GM career in 1984 in communications for the GM Powertrain Group in the Toledo, OH plant.
Audi recently filled other communications positions recently, which the company said in a release is driven by its need to garner more media attention. Celeste Atkinson, a West Coast PR manager based in Los Angeles, joined Audi in April to focus on national lifestyle outreach and entertainment industry communications. Andrew Lipman will join Audi in mid-June as East Coast PR manager and will lead business communications for the department from New York. Other additions include Patrick Hespen, handling media relations and motorsports; Sarah Toycen, Audi's press fleet specialist; and Sarah Hayden, press events and auto show specialist.