Washington: All Kinds of Minds, a nonprofit that helps kids struggling with neural developmental issues that impede their school performance, has named Widmeyer Communications as its AOR.
After pitching several years ago, the firm approached All Kinds of Minds again, stressing their similar interests in education PR.
"There is a lot of overlap in the education world and in education PR," said Adam Shapiro, assistant VP at Widmeyer. "That [led] us to approach them again."
Widmeyer will handle media outreach and the PR for the Student Success Program, a project that allows parents to bring in kids with learning problems and address those issues one-on-one with experts. It will also lead another program educating teachers in recognizing the signs of neural developmental issues.