Brangelina: the picture of smart PR

Angelina Jolie is saving the world through pregnancy.

Angelina Jolie is saving the world through pregnancy.

This week, the Girl Interrupted and her other half, Mr. Fight Club, sold exclusive rights to pictures of their newborn daughter, Shiloh, to People. The price tag was a cool $4.1 million.

Craven profiteering at the expense of a child's innocence, you say? But wait! The power couple is donating all of the proceeds from the sale to a charity benefiting deprived children in Africa. Considering the fact that most children's innocence only fetches about $5.75, the price of a beer, and an old copy of Penthouse, this seems like pretty good ROI.

On June 7, the duo held their first post-birth press conference in Swakopmund, Namibia, exclusively for the Namibian press.

"While we celebrate the joy of the birth of our daughter, we recognize that 2 million babies born every year in the developing world die on the first day of their lives," Brangelina said in a statement. Not really fodder for a very peppy baby shower, but you can't argue with the facts.

In all likelihood, this was a perfectly sincere move. Many utilitarian philosophers, in fact, would tell you that celebrities are obligated to auction off baby pictures in order to help the developing world and make up for the gross imbalance of planetary happiness. Of course, they're also obligated not to drive drunk, throw cell phones at their assistants, or murder their wives. So there's still work to be done.

The couple is garnering fantastic publicity, and being applauded at the same time. But Jolie should not stop now; with just 75,000 more babies, she can pay off all of Africa's debt.

1. Clueless
2. Ill-advised
3. On the right track
4. Savvy
5. Ingenious

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