HOUSTON: Burson-Marsteller is opening a Houston office this week, to be run by Timothy Thompson, former executive director for global trade programs, a division of the US Department of Commerce, and a George W. Bush appointee.
Michael Lake, chairman of Burson’s Southwest region, said that opening the new office has always been a part of its regional strategy, rather than reflecting an increased business at a single client in the area or new client opportunities.
“Houston has been a part of our overall strategy for Texas,” he said.
GM Thompson will have three staffers, including one on site at client Hewlett-Packard.
Besides Hewlett-Packard, the Houston office will serve such existing clients as Waste Management, Accenture, Cooper Industries, and, on behalf of the state of Texas, communications around “Help America Vote Act,” which promotes electronic voting, according to Lake.
“I honestly think Houston can be as vital as Dallas,” he said. “There’s lots of opportunity to grow as well as we’ve done [here].”
He explained that Burson’s regional mandate included offices in Dallas, Houston and Austin – the two biggest cities and the state capitol – to service diverse needs, including access to regulatory and legislative bodies.