Cymfony, a media research and analysis firm, has announced a partnership with startup blog search firm Sphere.
As a result of the partnership, Cymfony will use Sphere's data about blog link structures and quality to ascertain which blog posters are the most influential.
Cymfony expects the partnership to provide clients – which include GE, Verisign, Alcatel and Novell –
with a better understanding of how social media works and how news spreads in blogs.
Andrew Bernstein, Cymfony CEO, said the company's strategy is to combine as many partnerships with their organic services as possible in order to make sure that its offering returns results that are both comprehensive and devoid of spam or unwanted results.
Bernstein said Cymfony, which also has partnerships with Moreover Technologies and PubSub, was always looking for firms that could help it give clients pristine data.
"Spam has become such a problem, which makes search results less meaningful," Bernstein said. "If you're a Cymfony client, you want to make sure we're covering everything and giving the cleanest results possible."
Sphere is relatively new to the search game, but influential tech Web site TechCrunch recently praised the site, saying it, ""quite frankly it blows everything, and I mean everything, I've seen out of the water…"
"Blog search engine market is well open. You don't necessarily just go to Google [for blogs]," Bernstein said.
While he would not discuss the financial details of the partnership, Bernstein said that the technological relationship enabled Cymfony "to give clients access to content as fast as they can pick it up."