NEW YORK: British Airways (BA), which hopes to have its first North American PR firm in place by September, this week sent out an RFP to a raft of large and midsize agencies, dangling a two-year contract. BA did not disclose the size of the account.
On June 9, the company invited 13 agencies that have worked with BA to express their interest. Among them: Burson-Marsteller, which worked on BA's leisure accounts; The Jeffrey Group, BA's Latin American AOR; and GCI, BA's European AOR. Others include Porter Novelli, Ketchum, Ogilvy, and Fleishman-Hillard.
The current in-house communications team and the procurement office from London developed the RFP.
BA has undergone a major reorganization, reducing the number of people in the communications department. "We are looking for an agency to help us resource PR activities and marketing activities for North America," said John Lampl, VP of corporate communications in the Americas for BA. Once chosen, the agency will support the in-house team in corporate communications, consumer PR, and crisis management.
Lampl said the agency will help promote the airline's business class and Club World services.