Driving excitement: How Chrysler steals the show

Chrysler Group is known for hosting creative, theatrical auto-show press conferences, and this year's three events were the most intense and exciting yet. But behind the razzle-dazzle is a solid foundation of strategy and creativity, that has brought the Chrysler Group to leadership among its peers.

Chrysler Group is known for hosting creative, theatrical auto-show press conferences, and this year's three events were the most intense and exciting yet. But behind the razzle-dazzle is a solid foundation of strategy and creativity, that has brought the Chrysler Group to leadership among its peers.

This webcast offers insights into the Chrysler Group's approach, and offers perspectives to help companies of all types embrace risk for greater reward.

Speakers:

Jason Vines, VP of communications, Chrysler Group

Mike Rosenau, chief strategy officer, Clear!Blue

Micheline Maynard, reporter, New York Times

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