NEW YORK: Ogilvy PR launched a blog to help commemorate the 25th Anniversary of the discovery of the AIDS virus.
Ogilvy has a long history working with the AIDS cause. In 1988, the agency created the National AIDS mailing, a prevention and education message from Surgeon General C. Everett Koop that reached every household in America. Ogilvy also works with the National Institute of Allergy and Infectious Disease, part of the National Institutes of Health.
“We thought it was important since we’re a global communications firm that we invite people from around the world to participate in a conversation how HIV/Aids has touched their lives,” said Michael Cover, SVP at Ogilvy. “We believe that talking about [AIDS] can be a powerful way to prevent infection, reduce stigma, and end the epidemic.”
Thus far, the blog features postings from Ogilvy employees about how the disease has affected them, whether directly or indirectly, but Cover said it is open to anyone interested in participating in a conversation about HIV/AIDS.
“It’s important for us to engage our colleagues and the larger PR profession about what it is that we can do to end the epidemic in any way we can,” he said.