NEW YORK: Radio personality Dr. Laura Schlessinger has named MGP & Associates PR as AOR for her production company Take On The Day.
Schlessinger is the leading female syndicated talk show host in the US, and is tied for fourth overall by listeners with shock jock Howard Stern, according to a Fall 2005 Talkers magazine analysis.
Mike Paul, president of MGP & Associates, said that his agency’s overall goal was simple.
“The goal is: she’s number four; we want to make her number one,” Paul said.
Paul said the agency’s work with Take On The Day would involve more than just media relations.
“We’ll provide strategic counsel, event communications, and national [outreach] for both her and her production company,” he said.
Paul said the agency would help Schlessinger extending her brand beyond radio. She is also a best-selling author and has toured the country as a one-woman show.
Schlessinger’s outspoken opinions on issues such as abortion, divorce, and homosexuality on her radio show have caused controversy in the past, but Paul said that that is inevitable when you’re dispensing opinions.
“When you’re in this business, it is something everyone goes through,” Paul said. “Not everyone will agree with your opinion.”
MGP won the account by referral and the billings are undisclosed.