SANTA MONICA, CA: The Blaze Company has settled its six-month legal dispute with departed founder and CEO Marci Blaze, and parent company Davies has installed a new raft of leadership. Details of the settlement, which was reached on June 12, were not disclosed.
Jeannine O'Malley is the new principal of the agency, now known as Blaze.
Most recently VP, marketing and brand strategy at GolinHarris, LA, O'Malley's résumé also includes a four-year stint as the manager for print publicity at Disneyland in Anaheim, CA.
O'Malley will work closely with Davies principal Brandon Edwards and other Davies executives to "grow individual practice areas," she said.
"There's no handbook for how you deal with the founder leaving and you're in litigation," said Edwards. "We can actually just do business now."
Blaze will also explore opportunities to offer travel and hospitality PR expertise to Davies' real-estate and entitlement clients.
Edwards said he's already spoken to clients on "a case-by-case basis," and many have joined since Marci Blaze's exit.
One remaining question, however, is the agency's name. "We [may] evolve into something different, with a link to the Davies name," Edwards noted.
For her part, Marci Blaze acknowledges that "the case was settled," and she no longer has any connection to the firm that bears her name.
As to her own plans, Blaze said she's weighing various opportunities. "I'm taking it as it comes," she said.