NEW YORK: Chris Komisarjevsky, former CEO of Burson-Marsteller, is joining APCO Worldwide in its nascent New York office.
APCO's New York presence was bolstered in April with the appointment of former Nike VP Kirk Stewart as EVP and leader of the corporate communications practice. APCO's previous ownership by Grey Global Group precluded the firm from establishing a beachhead in New York because of the presence of GCI Group, its sister firm.
APCO bought itself out of Grey in 2004, and the New York office, which opened in 2005, now stands at a headcount of 21. Margery Kraus, APCO's CEO, said that Komisarjevsky will focus on global client strategy and providing corporate and financial counsel. The New York office works with such clients as Pfizer, Novartis Oncology, and Reed Elsevier.
Komisarjevsky left Burson in 2004 and has been teaching PR at Boston University, appointed to the Harold Burson chair at the College of Communications.
"I thought perhaps there was a way for me to add value to a dynamic agency where I could help develop its global strategy and spend time working directly with clients," he said about his decision to return to agency life.
Larry Snoddon, vice chairman and MD of APCO's New York office, cites Komisarjevsky's combined international and financial experience as critical. "We have a lot of international clients from emerging markets, and in many respects, that's the future of M&A," he said.