BMW announces golf sponsorship

CHICAGO, IL: BMW is launching a six-year partnership agreement with the PGA Tour and the Western Golf Association (WGA) leading to the creation of the first-ever BMW Championship.

CHICAGO, IL: BMW is launching a six-year partnership agreement with the PGA Tour and the Western Golf Association (WGA) leading to the creation of the first-ever BMW Championship.

The golf championship, debuting in 2007, will be the third of four PGA TOUR Playoff tournaments that culminate with the new FedExCup competition that also debuts next year.  

Jan-Christiaan Koenders, director of BMW Brand Communications, said that this sponsorship is akin to their deals with a US America’s Cup sailing team BMW Oracle Racing and racing’s BMW Sauber F1 Team.  New York-based Rubenstein Associates handles PR and media relations for the brand and its sibling division Mini.

BMW has been involved in international golf for twenty years, according to a press release.

The first of the BMW championship games will be played the week of September 3, 2007 at Cog Hill Golf & Country Club in Chicago, IL. Starting in 2008 the BMW Championship will be played at golf courses in the Midwest every other year.

BMW is also the “official vehicle” at the Barclays Classic, and The Tour Championship, which follows the BMW Championship as the final event in the PGA TOUR Playoffs.  BMW will also be “official car” of the 2006 Ryder Cup.

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