NEW YORK: GCI has tapped Paul Walker to lead its newly-formed national digital media practice.
Since joining in April as an Austin-based SVP, he has advised such clients as Whole Foods Market, Dell, the Women’s Tennis Association, and Intercontinental Hotels Group. It wasn’t immediately known if these firms would be initial digital media clients.
“What makes Paul ideally suited for this job is that he comes to it with ten years of agency experience, ten years of IT, and management consulting experience and several years as CEO of an e-commerce company,” said Jeff Hunt, President and CEO, GCI Group, in a release.
Prior to joining GCI, Paul was the CEO of Austin, TX-based Snap, a b-to-b service company helping consumer goods marketers sell products on eBay and similar channels. Before that, he was VP of a Silicon Valley seed fund created by Accenture and Mobius Venture Capital, where he both invested in companies and worked with them on strategy, sales, and marketing. He had been at Accenture for a decade, in brand management, marketing development, and business development.