WOODCLIFF LAKE, NJ: BMW has signed on to sponsor the TED (technology, entertainment, design) conference to be held on March 7, 2007.
The yearly intellectual confab brings 1,000 invitees to Monterey, CA to churn through issues of the day. As part of the partnership, BMW will sponsor a video and audio podcast series recently created from the best talks at this year’s conference by the likes of Al Gore, U2 singer Bono, motivational speaker Tony Robbins, Peter Gabriel, and New York Times technology columnist David Pogue. BMW’s chief designer Chris Bangle was a featured speaker at the 2002 Ted conference.
BMW, as a purveyor of digital media, is probably best known for its BMW Films effort three years ago. The carmaker also began including iPod jacks as standard equipment in its cars in 2005.