NEW YORK: Thomson Learning, a provider of learning solutions and the second largest division of Thomson, has signed Kwittken & Company (KCO) as AOR.
Kwittken & Company will pursue a trade and national media relations campaign for the client.
This work will include all of Thomson Learning businesses, such as Course Technology, Delmar Learning, Education Direct, ELT, Gale, Higher Education, Nelson, Wadsworth, South-Western, NETg, Peterson’s, and Prometric.
Aaron Kwittken, founder and CEO of Kwittken & Company, previously worked with Thomson Learning when the division rebranded from International Thomson Publishing in the 1990s.
“KCO’s resident knowledge of our business and our company… combined with top notch issues and crisis counsel, makes them the perfect partner for us,” said Adam Gaber, Thomson Learning VP corporate communications and public affairs, in a release.