ROUND ROCK, TX: Dell has launched a blog One2One that will focus on telling the Dell story and allow the company to interact with its various stakeholders.
The blog, to be authored by multiple Dell employees, will serve as a "tool that allows all of us to share our comments, ideas and insights. Not exactly a dorm room, but an online meeting place where we welcome our customers around the globe…one at a time," according to the About Us section.
Manish Mehta, director of global e-Commerce, and Forrest Norrod, VP of engineering, are among those employees who have already contributed. It was not immediately known what role the PR department would play in the upkeep of the One2One blog.
Recent pictures of a Dell computer blowing up at a conference in Osaka, Japan has brought Dell under scrutiny in many weblogs, but none of the seven One2One posts address the issue. Spokespeople have told the media that they feel it is an isolated incident.
"We have not had any indication that there is a broader trend beyond what happened in Japan," Wendy Gottsegen, corporate communications manager for Dell Canada, told CIO. "We are carrying out forensic tests on the laptop, and so far we do know the fault is with the battery cell."