NEW YORK: New York Global Group (NYGG), a global investment banking and strategic consulting firm in Chinese capital markets, has chosen Rubenstein Public Relations (RPR) as AOR.
RPR will target trade and b-to-b audiences to bring attention to NYGG's expertise in banking and consulting. The firm will also help in corporate marketing and event management, as well as handle branding and speaking opportunities for NYGG's president.
"RPR stands out as internationally minded and results-oriented," said Benjamin Wei, whom last week became NYGG CEO. "We hope they will further our image as a Wall Street firm that has a special interest in Chinese banking."
Richard Rubenstein, RPR president and cofounder, said, "At the onset, I'm trying to familiarize the principals with reporters to develop an immediate dialogue."