LONDON – Next Fifteen, parent company of Bite, OutCast, and Text 100, among others, has reported that trading is on line with expectations for the year ending July 31.The company issued a statement Thursday saying progress has continued in profitability and revenue generation, on par with goals set in April.
Key to that success was balancing Text 100's revenues after a reduction in fees from IBM at the beginning of the calendar year, the company said. Text 100 was able to add 15 new clients since the half year, and other agencies in the group have secured new business including work for Palm, Adobe, Panasonic, npower and Coca-Cola. These wins totaled approximately 4 million pounds ($7.43 million).
"We look forward to delivering a strong set of results for the full-year and are delighted with the new business wins Next Fifteen has secured during the second half of the year," said Will Whitehorn, Next Fifteen chairman, in a statement.