LONDON: 5W Public Relations is set to open a London office next month and has tapped Charley Levine, ex-CEO of Ruder Finn Israel, to run it.
Debut clients served by its Tel Aviv office include World Holocaust Forum, International Fellowship of Christians and Jews (IFCJ), QuantomiX, CI Research Group, and Simbionix, according to Levine. Initial billings range from $4,000 to 15,000 per month, with projects in the $50,000-plus territory.
Levine will serve as managing director of both 5W Israel and 5W's international operations. The Israel office launches with two senior managers, an office manager, and seven consultants. 5W PR CEO Ronn Torossian said the international practice expected to have $1 million in revenues by the end of its first year in operation. He added that 5W expected to have $9 to $10 million in domestic revenues for calendar year '06.
5W New York will continue to serve pre-existing Israel-based clients like Israel Ministry of Tourism and Shaare Zedek Medical Center. Torossian said he expected the agency to open up both Washington and Miami offices by early 2007.
The agency has already handled communications around an international memorial gathering in the Ukraine at Babi Yar, the site of a Nazi massacre 65 years ago for client World Holocaust Forum; and an assignment for the IFCJ on the first day of the Hezbollah-Israeli conflict, which 5W secured placement for IFCJ president Yechiel Eckstein on CNN, amongst other media.
Levine left Ruder Finn on May 31 and contemplated several offers before starting up 5W's practice.
"I was impressed with 5W's velocity and how its approach stood quite apart from most of the pact," Levine said.
The agency will also open a London office next month that will focus on European corporate, technology, medical devices/healthcare, gaming, and public affairs clients.