WASHINGTON: The Metropolitan Washington Council of Governments (COG) has contracted with the Consortium for Risk and Crisis Communications (CRCC) to develop the Cities Readiness Initiative (CRI), a pilot program for dealing with public-health emergencies.
The initiative is aimed at helping the Washington-area authorities deliver medicines and medical supplies, while communicating with the public effectively during a health crisis. COG comprises 21 local governments in the Washington area – otherwise known as the national capitol region. The goal is to support delivery of oral antibiotics to entire city populations within 48 hours, according to Tim Tinker, SVP at Widmeyer Communications and CRCC co-founder.
Tinker is leading the CRCC's communications plan, which includes messages for media and the public; collateral and media materials such as news releases, fact sheets, and checklists; and PSAs. Additionally, the Consortium will train CRI spokespersons and develop a model for future, proactive public education campaigns about CRI.
The Council of Governments (COG) includes members of the Maryland and Virginia legislatures, as well as the US Senate and the House of Representatives.