New York: Ogilvy PR is using the anniversary of a team member's lifesaving operation to launch a two-week internal campaign to educate its staff about organ donation.
Ogilvy VP Shari Kurzrok was suddenly stricken with a rare genetic disorder in mid-July 2005 that necessitated a liver transplant. After much Ogilvy public outreach, she successfully received the liver that saved her life three weeks later on August 6. She has returned to the firm in a part-time role.
The campaign will educate Ogilvy staffers about organ donation, as well as encourage them to sign up to be donors, by setting up posters in all Ogilvy offices, booths with informational brochures on how to register, and regulations for each state in the cafeterias. The New York Organ Donor Network will assist with the campaign.
"We used this opportunity to really raise awareness about organ donation," said Kym White, Ogilvy NY MD, explaining why campaign was focused internally. "We decided to focus on the folks that are part of the larger Ogilvy network. After the outreach last year, we felt the public had heard enough from us at the moment."
Kurzrok and a member of the NYODN will give a speech to kick off the campaign.
"Only after my surgery did I know what happened in the community around me. It was really amazing to feel," said Kurzrok. "There are so many other people waiting for transplants and there is so little people know about transplantation. I'm hoping that we can change that."
"Shari… looks and feels like she used to us," said White. "Our staff is so excited to be seeing her walking down the halls again."