NEW YORK: Business Wire (BW) and Newsforce are partnering to provide a suite of press release search-engine optimization (SEO) tools to BW customers.
With Newsforce's SEO software, BW adds to its SEO solution a keyword research tool, press release SEO tool, link-building tool, and news search-engine ranking report. It will integrate with Internet traffic measurement service Business Wire NewsTrak.
The strategic partnership aims to help clients better optimize their press releases, an increasingly important technique as news aggregators like Google and Yahoo incorporate press releases in results.
"Optimization is going to take a new shape as time as goes on," said Cathy Baron Tamraz, BW president and CEO. "There are specific things you can do to get the higher visibility, and that's what Newsforce has been working on."