RA/Patina taps 5W

NEW YORK: The RA/Patina restaurant group has selected 5W PR as its AOR.

NEW YORK: The RA/Patina restaurant group has selected 5W PR as its AOR.

5W said it will be implementing a wide-ranging PR program that will make use of the agency's New York and Los Angeles offices. Adam Handelsman, SVP and general manager of 5W Public Relations, will lead the account out of 5W's New York office.

"We're teaming it out of both offices and it's a lot of on the ground work," Handelsman said. "Right now we're undergoing a consolidation and really building the brand and brand awareness for both equities on either coast. We'll be doing corporate communications and driving awareness to an array of restaurant establishments."

The agreement is for six months with an option to renew. Billings were undisclosed.

Restaurants in RA/Patina's portfolio include the Ice Rink, The Sea Grill and Rock Center Café at Rockefeller Center in New York and the Walt Disney Concert Hall, Nick & Stef's, and Café Pinot on the West Coast.

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