WASHINGTON: The Centers for Medicare Medicaid Services (CMS), a division of the Deptartment of Health and Human Services, has confirmed that it has tapped Ketchum, Ogilvy, Porter Novelli, and Weber Shandwick to serve as its primary communicators over the next five years.
The firms will be used as projects arise, concentrating their efforts on media outreach, grassroots efforts, press conferences, and internet communications. The combined contracts for the work done by all of the firms over the five year period will total $300 million.
Ketchum and Ogilvy have worked with the government agency on previous work, while Weber Shandwick won a research and communications RFP in October 2005. Porter Novelli has not worked with CMS previously.