DALLAS: Don Bartholomew has joined MWW Group as GM of its recently opened Dallas office. He most recently worked at GCI Group, where he was EVP of the technology practice and EVP and director of research and measurement.
Michael Kempner, president and CEO of MWW Group, said Bartholomew would help in making the Dallas office, originally opened to work on the agency's Samsung mobile business, a full-service offering.
"I think he's the perfect combination of office leadership, client counseling, and measurement expertise," he added.
Bartholomew noted that he would build upon MWW's existing measurement offering, which currently includes a proprietary online product called Upshot.
"My longer term objective will be to play a leadership role in terms of driving the overall measurement strategy for MWW Group, as well as our thought leadership in that area," he said.