NBC's iVillage taps Alison Brod PR as its first AOR

NEW YORK: NBC's recently acquired iVillage Web site has named Alison Brod PR as its first AOR. The Web site previously did all PR in-house.

NEW YORK: NBC's recently acquired iVillage Web site has named Alison Brod PR as its first AOR. The Web site previously did all PR in-house.

The Web site is geared toward women and it offers sections on such issues as beauty and style, health and well-being, diet and fitness, and entertainment. It also offers content from Hearst publications like Marie Claire and Good Housekeeping. The publishing company has a 25% stake in iVillage.

The agency will be working to re-establish the brand and develop strategy for the Web site, noted president Alison Brod.

The firm competed for the contract through an RFP process and signed with the online media group in mid-August. Work on the account has just begun.

"Our goal is to promote iVillage, one of the largest online communities for women, as we integrate the rich resources of iVillage, NBC, Universal, and General Electric," said Debi Fine, president of iVillage, via e-mail.

"This is incredibly exciting because iVillage has so many connections and resources encompassed in Universal, NBC, and GE," Brod added.

iVillage merged with Woman.com Networks in June 2001, and NBC Universal bought the Web site for $600 million in March and finalized the acquisition at the beginning of May. iVillage has over 15 million unique visitors per month, according to MRI 2006 Spring Base: Adults; and receives nearly 400 million pageviews per month, according to Omniture, May 06.

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