AT&T champions need for emergency PR plans

SAN ANTONIO, TX: AT&T has relaunched and made significant changes to its emergency planning Web site Vital Connections after a hurricane season survey of the Gulf Coast region found that 39% of respondents do not have an emergency communications plan in place.

SAN ANTONIO, TX: AT&T has relaunched and made significant changes to its emergency planning Web site Vital Connections after a hurricane season survey of the Gulf Coast region found that 39% of respondents do not have an emergency communications plan in place.

AT&T added business-focused tools and information in August, including a preparedness handbook and tips on how to develop, document, and test comprehensive continuity plans. The site previously just focused on consumers.

The relaunch included a new interactive assessment tool to help consumers test their readiness to handle communications in a crisis.

In addition, 44% of those surveyed in June said accessing online information was the easiest way to research a preparedness plan.

Company spokesperson Amanda Ray said the site echoes AT&T's ongoing push to stress the need for emergency communications plans.

"You'll hear a lot of messaging from AT&T about how important is it for us to keep people connected," she said. "Emergency communications planning is a core component of keeping households or businesses connected."

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