ATLANTA: Mobile marketing software company Air2Web has selected Abelson Group (AG) as its global AOR.
Air2Web, which competes with VeriSign, produces marketing applications for companies such as the PGA and UPS.
AG already has various initiatives in the works, such as appearances at conferences like Ad: Tech and the Consumer Electronics Show, said CEO Jennifer Abelson.
Other efforts include media and analyst tours, a speakers' schedule, and executive press briefings.
"[AG] demonstrated expertise in this industry across all audiences [and] showcased great media and analyst relationships," explained Alfredo Narez, VP of marketing for Air2Web, in a statement.
The competitive review included finalists Topaz Partners and Global Results PR, the client said. The account's value is undisclosed.