WASHINGTON: Sen. Robert Menedez (D-NJ) on September 7 sponsored a Senate amendment to prevent the US military from proceeding with a $20-million RFP for PR services in Iraq, the Associated Press reported.
In the midst of a close reelection campaign against Republican state Sen. Tom Kean Jr., Menendez said the Bush administration needed a new policy in Iraq, not better PR. The RFP, issued in late August, would include monitoring of foreign and domestic media coverage in Iraq, strategic communications counsel.
"At a time when the violent insurgency continues to expand and American troops are putting their lives on the line day in and day out, what is the Administration's focus? -- A better public relations campaign," Mendendez said in a statement. "The Bush administration doesn't need a new PR campaign in Iraq, they need a new policy in Iraq."
Major William Willhoite, a Centcomm spokesman, told PRWeek that the military had no comment on the RFP last week. A call to the listed contracting officer was not answere