A segment yesterday morning on NPR discussed the role of Chrysler's most recent ad campaign in the light of the Detroit giant's woes, and rightly found it wanting. OK, Lee Iacocca, the ultimate Detroit CEO, was a hugely popular pitchman for Chrysler. But history doesn't automatically repeat itself, and CEO Dieter Zetsche's "Dr. Z" persona, has fallen flat. I agreed with the views of Barbara Lippert, the AdWeek critic interviewed, in that CEOs often make terrible pitchmen, and the ads were simply over-conceived and under-executed.
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