Back-to-school season means PR is in full swing for condom companies. According to an article in The New York Times , the influx of freshman to college campuses means a chance for condom marketers to hook new customers, often offering a host of places for these newly-on-their-own students to get the goods for free.
The free-thinking grounds of college campuses and freshman introductory packets make this young, educated demographic an easy target for marketers at companies like Trojan.
“A third of condoms are purchased by college-age students,” said Jim Daniels, VP of marketing at Trojan, to The New York Times. “Therefore it’s a very important target. Very often people become sexually active during those years.”
Now colleges can offer their students a safe learning environment in. . . and out of the classroom.