News comes in from Arizona, where the NFL's Cardinals have signed an agreement with the University of Phoenix, whereby the UoP will have naming rights to the new football stadium for the next 20 years.
"We're trying to get the dialogue about the University of Phoenix ratcheted up," Brian Mueller, president of Apollo Group, the school's Phoenix-based parent company, told the Arizona Republic.
But what dialogue will that be?
"I'm going to see the Cardinals."
"Oh cool, at Cardinal Stadium?"
"No, at the University of Phoenix Stadium."
"Why are they playing there?"
"That's where they always play."