WASHINGTON: The US Missile Defense Agency recently issued an RFP for a marketing firm that will use PR, public events, advertising, and other means to recruit new employees for engineering, accounting, program management, and other jobs.
The one-year contract, worth up to $6.5 million, is expected to be awarded in November, noted Chris Taylor, MDA's assistant director of public affairs. He added that the US Department of Defense's Base Realignment and Closure 2005 process, which will consolidate operations among a fewer number of US military bases, means some MDA jobs will in the future likely be transferred to other locations.
"Not everybody wants to relocate, and we've got offices not just in DC, but in Huntsville, [AL], Los Angeles, Colorado, and elsewhere," Taylor said. "So they're looking for people who can put together the best market research on where to find [potential employees] and how best to reach them."
The contract will include the use of focus groups; overseeing advertising through print, radio, television, and the Internet; developing print and multimedia materials; managing PR efforts, including news releases and placement of articles in professional journals and elsewhere; and hosting events held at trade shows and other venues.