We also wanted to make sure that we could offer something valuable to our readers through a blog, above and beyond what we are doing online and in print. The Cycle, our main editorial team blog, aims to bring our readers into the kinds of discussions and thought processes we have as a team every day, as we evaluate the day's news through the prism of communications.
PRWeek's entire editorial team, including names that you don't always seen in bylines, will be contributing to this blog. I hope that readers will get to know our team in a new way through this channel, and will see what I see every day - that this is an incredibly smart, funny, talented group of people who are committed to writing about PR, week in and week out. You are lucky to have them covering your industry. I look forward to hearing your thoughts and comments about the blog, and about all our efforts at PRWeek. Thanks.