Brand Woodward

Once again, Bob Woodward proves his first loyalty is to his own brand, rather than his journalistic home, the Washington Post. David Carr's piece...

Once again, Bob Woodward proves his first loyalty is to his own brand, rather than his journalistic home, the Washington Post. David Carr's piece in the New York Times today takes a look at the mutual benefits of the arrangement.

Woodward's Watergate pedigree has given him the latitude to push the relationship between journalist and publication further than anyone else. But nowadays, reporters of all kinds are all about brand-building and book deals. I wonder if the commercial motivations of reporters will ever be examined as closely as so-called political bias, which seems disproportionately upsetting to so many.

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