The last panel of the day, it featured H&K chief Paul Taaffe, who boasted a heretofore unknown by this reporter Australian accent, and good old Publicis PR honcho Lou Capozzi, who boasted.
Both men essentially said that the new communications model is a dialogue instead of a one-way message. Capozzi emphasized the pressing need for PR agencies to both understand the advertising industry (so they can truly be skilled in full service communications) and to beat the advertising industry like a drum (so PR can steal its budget).
"This really is a foot race for the clients," he said.
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