Nolan on the road: We value your valuable time

Although very important people have travelled from all over the world to come to the ICCO conference, that doesn't mean that every single one of...

Although very important people have travelled from all over the world to come to the ICCO conference, that doesn't mean that every single one of the sessions has to be important or worthwhile.

Why not "mix it up a bit," hmmm? So yesterday, one of the morning sessions was a Q&A session with spiritual guru Sadhguru Jaggi Vasudev about how to achieve inner peace. This morning, I wandered in for the first session only to find that the "ICCO Surprise," which turned out to be an interminably long drawing of attendees' business cards for various prizes, was still going on.

Fortunately, it was only cutting into the time of the first session, entitled "An Odyssey to the Top of Mount Everest" by Jamling Norgay.

Now, some people who are not employed by PR industry publications could rightly argue that inner peace, free gifts, and mountain climbing are all topics that are actually more interesting than the nuances of international corporate communications.

But those fields all have their own conferences, which, I can't help but notice, ICCO attendees have chosen not to go to; instead, they have come to ICCO to hear about PR. Whether that is a wise choice or not is certainly debatable. But it would be nice to leave the extraneous, time-killing activities for when we all get back to the office.

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