Nolan on the road: What you know about the Internet, confirmed

It is safe to say at this point that the transformative power of the Internet on PR is solidly in the category of conventional wisdom....

It is safe to say at this point that the transformative power of the Internet on PR is solidly in the category of conventional wisdom. For further explanation, consult the past five years of PRWeek back issues.

ICCO had two panels today in which the discussion confirmed that, yes, the Internet is changing things, and you PR pros had better be ready to deal with it. Pepsi's chief information officer in India said that, yes, technology is really helping productivity.

Doug Hauger, business operations and marketing officer for Microsoft India, said that, no, technology will never replace human contact, but that doesn't mean that companies won't try. Esther Dyson of CNET said that, hey, the Internet has moved communications power into the hands of the masses, and PR pros better learn how to engage in the two-way conversation of the blogosphere.

And all agreed that the Internet can be used for good, but then again, the Internet can also be used for bad, so it's a mixed bag, but mostly good. This has been your daily reaffirmation of the importance of computers and stuff.

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