After two solid days of warning about how management consultants are seeking to horn in on PR business, the final wrap up of the ICCO Conference was given by a management consultant.
Advait Kurlekar of KP Consulting went over the key findings of the conference: PR must be consultative and advisory, PR must reconcile client interest with public interest, PR needs innovation, PR needs to be "glocal," and PR needs better PR for PR.
Kurlekar also touched eloquently on the "blurring lines" between the work of NGOs and the work of corporations. Summing up the usefulness of corporate social responsibility divisions, Kurlekar also -- perhaps unwittingly -- summed the essence of corporations themselves.
"They want to appear as humans," he said, "blah, blah, blah."
Thanks to all three of my blog readers. See you in NYC next week. Nolan out.
Advait Kurlekar of KP Consulting went over the key findings of the conference: PR must be consultative and advisory, PR must reconcile client interest with public interest, PR needs innovation, PR needs to be "glocal," and PR needs better PR for PR.
Kurlekar also touched eloquently on the "blurring lines" between the work of NGOs and the work of corporations. Summing up the usefulness of corporate social responsibility divisions, Kurlekar also -- perhaps unwittingly -- summed the essence of corporations themselves.
"They want to appear as humans," he said, "blah, blah, blah."
Thanks to all three of my blog readers. See you in NYC next week. Nolan out.
