While Google is spending its time and money trying to get into the online video market, its competitor Yahoo is taking a whole different approach to getting its consumers engaged. Yahoo has launched its Time capsule project
- an initiative asking people to contribute photos, thoughts, and anything else that exemplifies human nature. Yahoo will turn this into a digital time capsule that will be buried on the Yahoo campus and will be set to open in 2020 on its 25th anniversary, as well as being available on the Yahoo site.
The strangest part of Yahoo's plan is the company's desire to get its hands on the next big demographic: extraterrestrials.
Selected contributions from the time capsule will be beamed into space via the Pyramid of the Sun in Teotihuacan, Mexico, on October 25-27, 2006.
This seems a strange way to get consumers interested in your brand; although it might resonate with the Trekkies . . . and from what I understand that might be a pretty large demographic.