Direct Impact Marketing selects High Road

TORONTO: Toronto-based Direct Impact Marketing has chosen High Road Communications as AOR. High Road will create a program for both the US and Canada focusing on brand awareness and industry interaction. Direct Impact provides outsourced b-to-b lead generation services for marketing and sales executives.

11 October 2006

TORONTO: Toronto-based Direct Impact Marketing has chosen High Road Communications as AOR. High Road will create a program for both the US and Canada focusing on brand awareness and industry interaction. Direct Impact provides outsourced b-to-b lead generation services for marketing and sales executives.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Resources

Up next:

Mozilla hires Twitter alum Brandon Borrman as global communications head

Mozilla hires Twitter alum Brandon Borrman as global communications head

Hot Wheels is one brand where Gelber will oversee comms. (Photo credit: Getty Images).

Mattel hires Marielle Gelber to head comms for Hot Wheels, Matchbox

Ditto PR names Shenetta Johnson head of consumer and DE&I

Ditto PR names Shenetta Johnson head of consumer and DE&I

The firm is working to cut back on teen and youth vaping in Minneapolis and elsewhere in Minnesota. (Photo credit: Getty Images).

Minnesota turns to Haberman to keep kids off vaping

The band Molar should give you flashbacks to 'Spinal Tap.' (Photo credit: Delta Dental).

Delta Dental goes mockumentary style for Long Live Smile Power

Bayer will consider more ventures onto TikTok. (Photo credit: Getty Images).

Bayer’s Teach Me How to Gummy TikTok targets older audience

Consumers want to see faster results from corporate purpose efforts. (Photo credit: Getty Images).

WE study: Brands must get more practical in facing societal problems

Chloe Bailey at the MTV Video Music Awards. (Photo credit: Getty Images).

‘A modern take on a classic’: ‘Footloose’ TikTok trend inspires Pepsi’s latest spot with Chlöe Bailey

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Fujimoto also worked at the network Wongdoody.

Golin hires Pam Fujimoto to lead LA creative team